Aplicabilidade da ferramenta de planejamento estratégico 5W2H: um estudo em uma microempresa

Abstract

Micro and small companies are of great importance to the economy of Brazil, however, they face problems in their management, organization control and survival in the market, seeking solutions through strategic planning tools. Seeking to understand the action of the 5w2h strategic planning tool within micro and small companies, the work aims to answer the following question: How is the 5w2h methodology implemented and how it contributes to the development of the company “Restaurante e Lanchonete Pensamento” ?. Its general objective is: To analyze the results after the implementation of the 5W2H tool in the company “Restaurante e Posto Pensamento”. To fulfill the objective, the method used in the development of the research was exploratory and qualitative, using a case study of the company "Restaurante e Lanchonete Pensamento", and having as a conclusion the identification of the use of the tool in the diagnostic activity of the existing process. and problems present, in the use to create action plans to be carried out, and for control and standardization of the activities foreseen and the connection of the use of 5W2H, proposing tools and layout, with the reach of the improvement of the financial control of the organization and improvement in the standardization of activities