A moda na terceira idade: o crescimento do número de pessoas idosas que buscam se apropriar dos elementos que a moda recomenda

Abstract

This article aimed to analyze the relevance that the elderly person has in relation to the fashion market, highlighting the results of the research entitled Fashion in the Elderly: the growth in the number of elderly people who seek to appropriate the elements that fashion recommends, developed at the Federal Institute of Education, Science and Technology of Piauí Campus Teresina Zona Sul, in the city of Teresina, with the mothers of the teachers of the Superior Course in Technology and Fashion Design. The research aimed to indicate the difficulties or not of women of the third age in the acquisition of garments and at the same time to verify how the clothing market in Teresina meets the consumption needs of women in the elderly. From the difficulty in obtaining garments for elderly women, realize the need for a study on this market niche. Firstly, a bibliographic search was made and then a qualitative field research to detect that the problem really exists, the results showed that consumers in this age group really find it difficult to find suitable garments