Análise de Informações Ambientais nos Rótulos de Produtos de Higiene Pessoal

Abstract

As consumers seek to make more informed decisions, the quality and clarity of the information on labels become determining factors for purchasing, with the search for products with environmental attributes, environmental labeling emerges as a form of communication to convey this complex information from the environmental framework in a clear and accessible way. An analysis of labeling not only enables a deeper understanding of the strategies adopted by companies, but also provides insights into how information on labels impacts consumers' choices and, therefore, influences companies' business strategies. Based on this, the present work aims to analyze the information presented on the packaging labels of personal hygiene products sold in supermarkets in the central region of Corrente - PI. To carry out the study, a bibliographical survey was carried out which served as a theoretical and methodological basis. The research is classified as field research, as it investigates the labels of hygiene products in Corrente - PI, based on research in supermarkets, personal hygiene products such as bar soap, liquid soap, shampoo, conditioner, styling cream, roll-on deodorant, spray deodorant. As supermarkets presented a huge variety of products, products from brands that were found in all supermarkets or more frequently in the locations analyzed were analyzed, with a total of 55 products analyzed, 47 products presented information about their environmental aspects and 13 products practice greenwashing. In the list of brands that have some practice of greenwashing, it was possible to identify that the products analyzed present three greenwashing errors, namely “vagueness and imprecision” through the “Save Water” appeal, “irrelevance” through the argument “Does not contain Chlorofluorocarbon (CFC)”, and the “nonsense” for the argument “Harmless to the ozone layer”. Considering the relevance of the theme “greenwashing and green marketing”, it is important that environmental education be widely disseminated to all sectors of society on the subject, as environmental education is a relevant tool for raising community awareness about the problems existing socio-environmental issues. In relation to companies, it is important that they seek to find out more about how to carry out green marketing correctly, based on established standards and true scientific data. However, we should not focus solely on these means, it is important that everyone analyzes labels and products and develops conscious and responsible purchasing behavior