Oportunidades de inovar empreender com o mercado erótico e sensual no Brasil

Abstract

The market for erotic products in Brazil is in a phase of growth and expansion, both in terms of quality and in relation to the opening of new companies, and with the arrival of the Covid-19 pandemic, this market tripled in number of sales. This study has the general objective of analyzing the opportunities to innovate and undertake with the erotic and sensual market in Brazil. This is a systematic review with a consultation in the databases: SciELO (Scientific Electronic Library Online) and Google Scholar, considering the titles of the studies and the following descriptors: innovation, entrepreneurship and erotic market. Inclusion criteria were: articles published in full and free of charge, available electronically, in Portuguese, English and/or Spanish, whose results focused on aspects related to the topic under study. The exclusion criteria were: not suiting the proposed objective, the study period before 2019, editorials, letters to the editor, experience reports, reflective studies. Nine articles were found, of which only five were selected. Research shows that in 2020, while many other sectors saw a decrease, the erotic market grew by 4.12% compared to the same period in 2021. There was also the creation of many virtual sex shops, currently having at least 500 very active and competitive, demonstrating an estimate of the current entrepreneur market. Therefore, the data from this research shows us that it has great academic and social relevance, as it contributes to talking about sexuality and shows that it is a profitable and promising market for modern entrepreneurs.