A relação entre criatividade de inovação nas empresas para melhorar a competitividade do mercado

Abstract

This study has the general objective of investigating the relationship between creativity and innovation in companies based on previous literature. The methodology adopted is a bibliographical review of narrative-type literature. The research result points to the crucial interdependence between creativity and innovation in companies, highlighting their relevance in a dynamic business environment. Creativity is identified as a key precursor to innovation, with the ability to conceive original ideas playing a central role in this process. The contemporary dynamics of business are highlighted, where creativity and innovation not only drive competitiveness, but also offer effective responses to the challenges of a constantly evolving business environment. The challenges faced by companies, such as resistance to change and rigid organizational structures, are addressed, proposing strategies to overcome them, such as promoting a mindset open to innovation. Thus, creativity is recognized as a fundamental precursor to innovation, in which the ability to conceive original ideas plays a crucial role.