A importância da inovação no marketing digital para os empreendedores da cidade de Oeiras-Piauí

Abstract

Digital Marketing has been gaining ground alongside the technological advances seen in recent years. But it is important to understand that the growth of micro companies also brought more openness to innovation and enabled the arrival of new customers. Digital marketing is an indispensable tool for micro and small businesses. The idea of innovation is always linked to changes, to new combinations of factors that break the existing balance. Currently, the product offered to the customer has more visibility and may have a greater target for a positive or negative impact on society. Partner networks have become internet showcases for physical and online businesses. From this article, we seek to bring studies that amplify the understanding of the importance of applying digital marketing in the city of Oeiras-PI.