Estratégias para empreender nas redes: análise do livro 'Nunca desista do que te faz feliz'

Abstract

The role of entrepreneurship involves a study of opportunities, contributing to the development of society, and from social networks it tends to leverage every day, expanding the interactivity of business, especially in the female sphere. The present study is a bibliographical, qualitative, documentary research, with a view to describing the successful trajectory of a digital entrepreneurial mother. In this sense, this research aims to present the challenges, strategies and success of entrepreneur Neide Carvalho in the analysis of the book “Never give up on what makes you happy”, addressing the obstacles, overcoming and success, which, based on these experiences of undertaking in the environment digital, can transform the lives of other women. The study was referenced in Silva (2022), Correia et al; (2020), Araújo (2021), Molleta (2020) among others. Aiming at the importance of women in business, it presented the challenges and opportunities of entrepreneur Neide Carvalho, in this way, stories and reports of successful women entrepreneurs, have the purpose of influencing other women, showing a link of opportunities in the media and making a difference in the business sphere, making flexible hours for women, where the search for this balance becomes one of the most relevant factors for entrepreneurs. Keywords: entrepreneur; digital; social networks