A importância do redesign de logotipo para a identidade visual de lojas de varejo de moda na cidade de Piripiri-PI

Abstract

The article discusses the importance of logo redesign for visual identity in fashion retail. It is emphasized how the redesign of a logo can act positively in the positioning of a company, from the study of a multibrand store in the city of Piripiri-PI. The research, with a qualitative approach, had an interview as a data collection instrument, from which it was found that the logo used by the store did not represent the way it would like to be perceived. Throughout the investigation, it was verified that the redesign helps to conciliate the objectives and the visual identity of the brands. In this sense, based on design principles and the needs of the company, a new logo was created, suggesting applicability options for the new elements, so that they can transmit the brand's values to the market.