O impacto e os desafios da transformação digital no marketing de uma loja de moda em Angical do Piauí

Abstract

Digital marketing has revolutionized business practices by offering new forms of interaction and opportunities for small and large businesses focused on digital platforms, thus generating good results for the company and good interactions between consumers. In this sense, the importance of digital marketing in organizations is noticeable, which has been bringing necessary and efficient transformations since its creation to the present day for its growth. Aiming to answer the following question: what is the biggest difficulty encountered in implementing digital marketing in the fashion store in the city of Angical do Piauí? with the aim of investigating the impact and challenges of implementing digital marketing in a fashion store in Angical do Piauí. In order to meet the objective, qualitative research was carried out, including a case study and descriptive and explanatory analysis, identifying the main difficulties faced by the store. The results highlight the need for greater understanding and effective use of digital marketing to improve visibility and sales. The research was based on academic sources such as Spell, Google Scholar, Capes Periodicals and Scielo.