Registro de marca: uma análise de sua importância nos clubes de futebol do nordeste.

Abstract

This work investigates the relevance of trademark registration for football clubs in the Brazilian Northeast, focusing on the analysis of registration requests from these entities. The research offers a historical overview of football in Brazil and highlights the importance of brands in the sporting scene. Using data from the National Register of Legal Entities (CNPJ) and records at the National Institute of Industrial Property (INPI), the research identifies the level of awareness and action of northeastern clubs in relation to the protection of their brands. The results point to a significant disparity between clubs in series A and B, which have a greater number of registrations, and those in series C and D, which have a lack of protection for their brands. The research concludes that brand registration is an essential strategic tool for the competitiveness and sustainability of clubs in the sports market.