Marketing digital aplicado às vendas de automóveis seminovos em Oeiras-Piauí

Abstract

The study aimed to address the importance of the automobile sector in the Brazilian economy, highlighting its role as a generator of jobs and a driver of various sectors. The focus of the research is to understand how digital marketing impacts pre-owned car sales strategies in the city of Oeiras-PI, aiming to identify how dealers work with digital marketing, analyze the success of strategies in this context and check if there are indicators of performance to evaluate the effectiveness of these techniques. The research contributes to academic knowledge in the region and provides relevant information to professionals in the sector, driving economic development by identifying effective digital marketing strategies. The methodology adopted involves a case study, using analysis of performance indicators, semi-structured discussions with managers of a dealership in Oeiras and analysis of internal reports. The focus is to gain an in-depth understanding of digital marketing strategies and their impact on pre-owned car sales in the region. Data analysis will be carried out using tables, graphs and highlighting trends and variations. The research seeks to contribute to the understanding of digital marketing practices in the local automotive context, offering valuable insights for dealerships, consumers and the city's economy.