Precifique: plataforma para orientar a gestão financeira de vendedores(as) de roupas

Abstract

In the current context of the 21st century, adopting a software solution has become crucial for helping businesses manage their operations. This adoption is necessary not only for increasing efficiency in retrieving and searching data, analyzing value and product indexes, and performing faster and automated calculations, but also for enabling more accurate planning of available financial resources (Laudon & Laudon, 2007). Thus, the objective of this work was to develop purchase management software focused on planned product acquisition, aiding decision-making on whether or not to buy a product from a particular supplier. Additionally, it automatically demonstrates pricing based on the user's desired profit margin input. The target audience for this system consists of low-income entrepreneurs who use notebooks to manage their business daily. The field research that guided the software development received 33 responses from individuals working in clothing sales, revealing that 72.7% (28) of them have low or no computer or digital tool skills. Another important finding is that they are aware of their main business management difficulties, with the two most cited being: supplier issues and financial management, with 60.6% (20) and 57.57% (19), respectively (the total percentage exceeds 100% because each respondent reported more than one option). Therefore, this work contributes not only the software itself to the academic community and society at large but also a market study that identified simplifying and optimizing financial management for product acquisition as an important need for most respondents. Furthermore, an application with these characteristics does not exist in the market. As previously mentioned, the available programs address inventory management, product pricing, invoice generation, among other features, but do not deliver what Precifique proposes: offering a purchase guide that will direct the start of the user's financial management process, enabling precise investments and clarity on returns based on established goals.