Experiência e aprendizagem em consultoria: administração é a chave para o protagonismo da consultoria nas Micro e Pequenas Empresas (MPE)

Abstract

This work is located in the field of Business Consulting for Micro and Small Companies, showing the importance of an administrator in organizations, in the context of planning, control and decision-making. The work seeks to show the relevance of business consulting for bachelors in Administration, as a solution to the challenges offered by the job market. For that, a case study was carried out with a qualitative approach, at a descriptive and exploratory level, applying a semi-structured questionnaire to the Individual Micro Entrepreneur (MEI) and to the Micro and Small Companies (MSE), in the commerce and service sector. from the city of Regeneração-PI. With the aim of pointing out Business Consulting as a path for the Bachelor of Business Administration and for Entrepreneurs, applying the knowledge acquired during training. In the present work, the researcher developed the research by applying 36 questionnaires to the Individual Micro Entrepreneurs and Micro and Small Companies, in the city. And given the importance that the entrepreneur has for the economy, it is necessary to encourage more research on consulting in Micro and Small Companies in the city