Relatório técnico do desenvolvimento de uma plataforma web white label de e-commerce

Abstract

The growing digital transformation has consolidated e-commerce as a fundamental channel for the economy. However, technical complexity and high costs still represent significant barriers for micro and small entrepreneurs to enter this market. In this context, this work presents the development of a white-label e-commerce platform, designed to be customizable and meet the needs of small retailers. The central objective consists of providing a web application that enables product registration, inventory control, user management, and integrated sales, thereby democratizing access to technological retail tools. For the solution's construction, TypeScript was used alongside the Next.js and Node.js frameworks, with data persistence in PostgreSQL, aiming to ensure performance and scalability. The results demonstrate the technical feasibility of a system that simplifies virtual store management, allowing distinct visual and operational configurations for each merchant. It is concluded that the proposed solution effectively contributes to the digital inclusion of small businesses, offering a functional, low-cost, and technically accessible alternative for commercial expansion in the online environment.