O processo de ux design no estudo de caso de uma solução centrada em exposição de microempreendimentos e profissionais freelancers

Abstract

Over the years, providing a good experience for people using products and services is critical. Today, providing a fluid experience to users is important not only to ensure an application usability flow but also the loyalty through the experience during interaction with the product or service they use. Thinking about improving this process, several UX Design techniques that aim to fill these gaps were developed. The present work proposes to use UX Design and Design Thinking techniques combined to create a concise and effective process added to a case study that evidences the exposure of products and services of micro-entrepreneurs and service providers in general. The approach of this document is a process from the acquisition of information to the testing results of a high-fidelity prototype. The test results show that the prototype is practical and intuitive since everyone involved was able to complete a test cycle in about 3 minutes and without any difficulties