Comunicação empresarial: a influência das redes sociais na comunicação interna

Abstract

Internal communication is the basis of every organization's operation. And the social networks have been playing an important contribution in this communicative process. This work had as a general objective to demonstrate the impact of the influence of social networks in the internal communication of the organization. In the theoretical foundation were arranged: communication, business communication, internal communication, social networks in organizations. The methodology used was the bibliographic review, from the collaboration of articles that brought similar subjects to the proposed theme. For the analysis we also used the We Are Social site report with data about the use of social networks in Brazil today. With the results obtained, it was found that the platforms most used by the Brazilian population today are WhatsApp, Instagram, Facebook and Tiktok. The high percentage of people connected through these digital media and the time of use prove the impact of these tools in the organization's communication and in its way of proceeding regarding the company and employees relationship