Satisfação dos produtores rurais em relação à assistência técnica na região de Formosa, Goiás

Abstract

The last few decades, marked by changes in different segments of society, required rural technical assistance companies to adapt to the new scenarios of producers' needs; to do so, it was necessary to develop methods capable of identifying and measuring their degree of satisfaction and, based on that, proposing improvements. In this sense, the objective was to measure and analyze the level of satisfaction of rural producers in relation to the technical assistance provided by the Empresa Adubos Araguaia Industria e Comércio LTDA, in the region of Formosa, state of Goiás. The survey was carried out on rural properties in the municipality, in which data collection was performed through the development and application of structured (adapted) questionnaires. The study was organized in two stages: I) profile of rural producers (qualitative variables) and II) level of satisfaction (quantitative variables). The degree of satisfaction was the main variable analyzed, using the Likert scale. Statistical analysis was performed using the R software, which calculated the percentages of satisfaction, mean and standard deviation. In general, all factors analyzed regarding farmer satisfaction were classified as moderate satisfaction, with no levels of strong or moderate dissatisfaction. Therefore, it was concluded that rural producers in the region of Formosa are satisfied with the provision of technical assistance by Empresa Araguaia, in all dimensions surveyed