Análise da logística de suprimentos como um diferencial competitivo: estudo de caso na empresa Toop Beer

Abstract

Competitiveness among current companies requires them to seek a differential. Supply logistics can be a competitive differentiator between companies. This work seeks to analyze whether the supply logistics of the company Toop Beer offers a competitive advantage. To answer this question, the specific objectives are aimed at presenting the product portfolio, mapping the logistics used, identifying the competition and suggesting possible improvements. The methodological procedures were defined as a case study based on a bibliographical, exploratory and descriptive research, seeking to provide greater knowledge to the reader. In addition, it was possible to verify that the company has its competitive differential and some improvements were also suggested for it