Diagnóstico da gestão estratégica na empresa flex digital

Abstract

Strategic Planning is designed to structure and organize a company of any size aiming at integration among all its components. This article, produced through an exploratory and descriptive study with a qualitative approach and an informal interview, intends to examine the importance of the elaboration and execution of formal strategic planning in the Microenterprise Flex Digital, located in Teresina-PI. Whereas its organizational profile and the aspects relevant to the development of strategic planning of this company, this case study showed that the microenterprise Flex Digital does not have a strategic planning developed from a theoretical foundation, although its owners have insights about the subject and use them empirically. Based on the research results, it is considered relevant that microenterprise Flex Digital must use the strategic planning as an administrative tool for support and survival for the small business. Therefore, this research intends to develop the discussions on the subject, allowing its application more clearly and objectively by microenterprises of Teresina-PI