Como o marketing pessoal promove a carreira do profissional de secretariado

Abstract

Since the current job market is undergoing constant changes, strengthening your own image by creating a unique and solid brand can bring advantages to the success of the executive secretary. Personal Marketing built in an assertive and strategic way has a direct impact on the way you are seen in the face of market demands. For investigating this topic, bibliographic research was carried out on the method. The objective of this work is to diagnose "How personal marketing promotes the career of the secretarial professional."A specific study has been made on the theory related to Personal Marketing, its elements that make up the Marketing 4 P's and factors combining to form this concept such as branding in social media. In today’s competitive world, a different performance of professionals is real important in their carrier. Professionals must build their image for the universe in which they operate, this becomes their main tool to support themselves and to help them to have the right attitude in the face of challenges. The achievements of personal marketing are not only in professional life, but also in the personal field. A good personal marketing is directly related to personal attitude. It’s not enough to just like what you do. It is necessary to project your image in the world and even in the digital environment, and more importantly, to make plans, to project your personal-brandind and your future image. Appearance, clothes, posture, voice, elegance, confidence, the own professional’s performance and the way the person selfexpresses will shape his or her brand for life and the own image for the world. Keywords: Personal Marketing, Secretarial, Social media.