Desafios e oportunidades do empreendedorismo digital em micro e pequenas empresas

Abstract

Digital entrepreneurship can be conceptualized as technological innovation of something new or existing with the aim of reducing costs, contributing to society and obtaining profit. It has transformed the purchasing relationship and enhanced the business of micro and small companies with the possibility of reaching customers. Given this, the article's general objective is to analyze the situation of micro and small companies, seeking to show the perspective of digital entrepreneurship for the entrepreneur and for society. This research carried out a bibliographical review together with a documentary analysis in order to discuss the challenges and opportunities that digital entrepreneurship brings to companies and in general analyze the situation of these businesses in the face of so many changes in the business market, which concludes that there has been an evolution in the digital market that has brought some challenges, but that allows micro and small companies to have strategies that help achieve their objectives and goals.