Empreendedorismo nas redes sociais como estratégia de negócios das micro e pequenas empresas.

Abstract

This work is an approach to the topic of entrepreneurship within social networks as a business strategy for micro and small companies. This study has the general objective of recognizing how social networks can act within the scope of Entrepreneurship, as abusiness strategy for micro and small companies and has the specific objectives of presenting a historical text on entrepreneurship and social networks, discussing entrepreneurship and its relationship with the digital world, describe the role of social networks in the current scenario, characterize entrepreneurship within the scope of social networks aimed at micro and small companies. The study presents considerations about entrepreneurship in the digital field, and understands that this type of activity is essential for building and boosting any business today. This researchconsiders as a problem or scenario for this discussion the fact that social networks aregreat allies of entrepreneurship and with this, the following question arises as a research problem: how social networks can act within the scope of Entrepreneurship, as a strategy of business of micro and small companies? In this sense, this study canbe classified as qualitative and bibliographical research.