A contribuição do marketing no empreendedorismo como ferramenta para o crescimento econômico, no Município de Angical do Piauí

Abstract

This article has the general objective of analyzing and understanding the contribution of entrepreneurship to economic growth in the municipality of Angical, in the state of Piauí. To achieve this objective, the main aspects of local entrepreneurship, its practices, challenges and impacts on the municipal economy will be investigated, aiming to provide insights and recommendations to promote a more robust and sustainable entrepreneurial environment in Angical, thus fostering local economic development. The research was developed on the contribution of entrepreneurship to economic growth in the municipality of Angical do Piauí. In addition to the study based on the literature on the subject, data from the company was collected. This data encompasses the social media used, the reach of each one of them, the interaction between the company and its target audience and the identification of the target audience reached. The present study was developed in the first stage by applying a questionnaire of questions closed to micro-entrepreneurs with a company MEI in the municipality of Angical do Piauí Piauí. The questionnaire consisted of 10 questions that were applied via the Google Forms access link. It is concluded that the practice of marketing by entrepreneurs who use the method of dissemination in social networks in small businesses could generate better performance and competitive advantages for these organizations. But it is clear that marketing practices still need to advance in order to have a greater reach to their target audience, which is the consumer of products and services.