Marketing Analytics - Uma API para potencializar o marketing digital

Abstract

In the constant growth of the digital marketing market, companies that seek to provide quality services with significant results end up having an advantage over their competitors. competitors. As a result, the organization’s client portfolio grows and the activities that are carried out on behalf of these clients also grows, becoming complex and arduous. Faced with this situation, digital marketing companies end up looking for specialized marketing tools available on the market. However, they run into another problem, These tools work in a segmented way, which can make the internal organization of these companies even more complex. organization of these companies. In this context, ’Marketing Analytics’ has emerged as a tool that allows for the the centralization of data from the Facebook, Instagram and Google platforms into a single platform. By having this data centralized, it will be possible to create customized reports, easily and easy and agile management of customers, as well as proper analysis of this data. What’s more Furthermore, as a bonus, this product allows users to develop their own screens, and can further enhance the proposal of this work by using the API that is available.