A utilização do planejamento estratégico pelas micro e pequenas empresas de Oeiras-Pi

Abstract

Faced with an increasingly competitive and dynamic economic scenario, in which the survival of companies requires constant adaptation, the use of strategic planning is essential, therefore this study seeks to verify whether these organizations employ this management tool in their activities. Taking into account the relevance of these companies in the local economy and the obstacles posed by market competition, the in addition to understanding how strategic planning can assist in its sustainability and growth. The research is descriptive and applied, using a quantitative methodology through questionnaires for managers, owners and administrators of 310 companies of the 1035 present in Oeiras. The analysis provided concrete data for a more detailed understanding of the strategic management practices employed by micro and small companies in Oeiras-PI. The results demonstrate the level of implementation of strategic planning in this sector, indicating both progress and constraints. Based on this evidence, the study proposes recommendations that can help improve the strategic management of local companies.