Perfil do consumidor de carne bovina no município de Uruçuí/PI

Abstract

The consumption of different varieties of beef and beef cuts, the quantity, the frequency of consumption and the place of purchase were analyzed. The present study aimed to analyze the profile and preference of beef consumers in the city of Uruçuí - PI. The technique used was a bibliographical study and field research carried out through visits to the meat sales sites in the municipality and the application of a questionnaire to the residents. It was verified that the Uruçuienses families have preference for bovine meat. The study was carried out in the city of Uruçuí-PI, from November 21 to December 6, 2016, with people living in the neighborhoods, Airport; White water; Center and Malvinas, through a direct interview, addressing a previously elaborated questionnaire, which contained 13 questions. The sample consisted of 60 randomly chosen interviewees, with 15 people in each neighborhood. The study was based on the qualitative-quantitative approach and was developed through exploratory-explanatory research. Research has shown that consumption on average is two to three times per week; The consumer buys meat in butchers; the most consumed cut went to the rib; the amount purchased weekly by most families is two to five pounds. The appearance and hygiene of the place influences the customer at the time of purchase. Respondents consider important, product appearance. Many of the respondents although consuming beef almost daily agree that it is harmful to health, which is expensive food, greasy, but very nutritious.