Análise das estratégias de marketing digital nas redes sociais de três lojas de moda feminina em Oeiras - PI

Abstract

As organizational innovations are constant, it is essential to improve the techniques used for adding value to the brand. Therefore, there is a need to implement sales strategies, such as communication channels like WhatsApp, Facebook, Instagram, websites, and other social media platforms. Thus, the aim of this study is to analyze digital marketing strategies on social networks of three clothing stores in the city of Oeiras, PI. This article seeks to conceptualize how retail clothing stores in the city of Oeiras have utilized these digital marketing mechanisms along with communication channels to build customer loyalty. Furthermore, through the collected data, it can be observed that organizations seek to interact with customers as a way to generate engagement and add value to the brand