Estudo das Relações do Consumo de Moda Fitness dos Corredores de Rua em Piripiri-PI

Abstract

ABSTRACT The increase in sports practice in public spaces, combined with the growing interest in specific clothing for physical activities, has drawn attention to the expansion of the fitness fashion market and its cultural and behavioral implications on local consumption. Thus, the general objective of this work is to understand the consumption relations of fitness fashion among street runners in Piripiri-PI, from the perspective of need versus desire. This study was developed with a quantitative-qualitative approach, of a descriptive and exploratory nature. As a data collection instrument, interviews were conducted with organizers and questionnaires were applied to runners to identify the use of fashion items and fitness accessories in races held in public spaces of the city during the period of October 2025. From this analysis, it was intended to understand the meanings attributed to this type of clothing and how it fits into the consumers' daily lives as an expression of identity, lifestyle, and social behavior. It is concluded that sportswear has ceased to be merely a physical support for the practice and has started to express lifestyle, identity, and belonging to a community of runners