Inovação e automação na gestão de barbearias: uma proposta conceitual de sistema web de agendamento de serviços

Abstract

This study addresses innovation and automation in barbershop management, a sector experiencing significant growth in Brazil, driven by the increasing appreciation of men's grooming and the growing demand for specialized services. Many barbershops still face operational challenges, such as manual appointment scheduling, scheduling conflicts, high no-show rates, and low customer retention. In this context, the main objective of this study is to develop a conceptual proposal for a web-based online appointment scheduling system for barbershops. The adopted methodology is qualitative and exploratory, based on a literature review, the analysis of related studies, and the application of the stages of Requirements Engineering. As a result, a conceptual proposal for a web-based appointment scheduling system for barbershops was developed, incorporating features aimed at process automation and management optimization. It is concluded that the adoption of innovative and automated solutions represents an important strategy for promoting digital transformation, operational efficiency, and the economic sustainability of barbershops within the men's grooming industry.