A importância da administração de carreira para a ascensão do profissional de vendas: um estudo numa empresa do ramo de vestuário – Teresina/PI.

Abstract

The goal of this work is to enlighten the importance of career management for sellers, to analyze the perception that sellers have regarding the career management and the company. The analysis comprises incentives and support, practices and policies, career development and salary level that the company provides to its employees, as well as the sellers' awareness of the steps for their career advancement and whether or not the company has a career plan for them. A clothing store in Teresina, Piauí, was chosen to be analyzed by application of a questionnaire. The data collection was raised by a qualitative and quantitative research. On the entire sample, the results from the research pointed out that the store has a career plan for vendors, nevertheless its the strategies and practices do not address the needs of the vendors.