A Contribuição da transformação digital para o empreendedorismo e inovação nas empresas do comércio varejista em Teresina-Piauí

Abstract

Currently, the contribution of Digital Transformation to Entrepreneurship and Innovation is a topic that requires space to be discussed. And in view of the above, this article aims to identify the contribution of digital transformation in entrepreneurship and innovation strategies in companies, explore the challenges and opportunities, analyzing the opportunities from digital transformation for entrepreneurial practices, competitiveness and innovation in companies. The present research is a qualitative research, where 4 entrepreneurs working in the retail trade in the city of Teresina in Piauí were interviewed, based on the objectives of this research is classified as explanatory, being the procedure for data collection through interviews with a structured script, where all interviewees answered the same questions, in this way the presence of digital transformation from the implementation of digital technologies was identified, In which the presence of technology 4.0 is highlighted, the data found also reveal that the challenges faced are related to the lack of professionals in the technological area, therefore, it was also possible to identify that the main contribution of digital transformation to entrepreneurship and innovation is in the ability to expand activities, because from digitalization goods are more accessible.