A importância da figura feminina em programas brasileiros de culinária a partir da experiência de Julia Child

Abstract

This article sought to present certain gender relations within cooking programs in Brazil, through breaking stereotypes of Júlia Child and how this influenced some female figures within the Brazilian media. In this way, this research was supported by authors who deal with gender and media, such as Oliveira (2021), Dória (2012), Pellerano (2018), Nóbrega; Barbosa, (2021), Butler (2003), among others, where it was possible to observe the crucial prominence of the research object in the formation of external media for cooking, which allowed us to contemplate a social and professional vision of the role of women in the media throughout of the times. To obtain the results of this research, bibliographic and documentary materials, television media records, interviews, documentaries, and blogs were used, where it was possible to carefully analyze some factors exclusive to the topic. In this way, it became possible to identify possible obstacles faced by women within gastronomy and the media, in addition to understanding and valuing the role of women in these places, and mainly highlighting social changes for the inclusion of gender in the professional and media environment, starting from the breaking of stereotypes performed brilliantly by Julia Child.