A comunicação como ferramenta estratégica para gestão de recursos humanos

Abstract

The growing complexity of organizational environments has made Human Resource Management (HRM) increasingly relevant in the contemporary scenario. Recent studies highlight that strategic people management plays a fundamental role in helping companies adapt to rapid market changes and in creating a balanced and productive work environment. In this context, the humanization of HRM practices is seen as a crucial factor for employee well-being, positively reflecting on organizational outcomes. Therefore, this work aims to identify the relevance of communication in organizational development, analyze the consequences of communication failures on organizational performance, and propose strategies to improve communication within the context of HRM. The adopted methodology was a systematic literature review, which enabled the identification of theoretical and practical approaches to support intervention and improvement proposals. The results indicate that communication effectiveness is essential for organizational success, highlighting the need for structured communication aligned with organizational goals. It is concluded that efficient people management, with adequate communication strategies, can boost organizational growth and employee satisfaction.