Sustentabilidade como estratégia competitiva no agronegócio brasileiro

Abstract

This article investigates the impact of sustainable practices on the competitiveness of Brazilian agribusiness, considering both the domestic market and exports. The research is based on a systematic literature review in which clear inclusion and exclusion criteria were established for the analyzed materials, with the selection relying on specific keywords and consultation of specialized databases. A comparative study of the soybean, meat, and coffee sectors was also conducted, allowing for a qualitative analysis of the data presented in tables. The results indicate that the adoption of environmental certifications and technological innovations has contributed to improved operational efficiency and the strengthening of the corporate image of companies in the sector. The discussion emphasizes the need for more critical qualitative analyses to deepen the understanding of the particularities of each segment. Finally, the article concludes that sustainability is no longer merely a regulatory requirement but has assumed the role of a fundamental competitive strategy for strengthening Brazilian agribusiness.