Impacto da transformação digital nos recursos humanos: uma análise dos principais benefícios e desafios da implementação de tecnologias no setor de RH

Abstract

Digital transformation is strongly impacting the Human Resources sector, giving rise to HR 4.0, which integrates technologies such as artificial intelligence, big data, and automation to make management more strategic and effective. This evolution demands new knowledge and innovative practices from professionals, in addition to promoting significant cultural changes in organizations. However, challenges related to cultural resistance and technological training still need to be overcome for the full consolidation of this model, which highlights the strategic role of HR for the competitive success of companies. Given the above, this study addresses the research question: "What are the main benefits and challenges faced in the implementation of technologies in the HR sector?". Its general objective is to analyze the impacts of digital transformation on human resources processes and routines, investigating how new technologies are altering people management and the main benefits and challenges faced in the sector. This study used a quantitative approach, which allows for the objective analysis of numerical data and the statistical comparison of results, contributing to a broader understanding of the phenomenon studied. This research is characterized as a multi-case study, since the questionnaire was applied in different companies, allowing for the observation of distinct organizational contexts and practices in the Human Resources sector. Thus, it is evident that, although substantial challenges remain to be overcome, the implementation of digital technologies in the Human Resources sector is widely beneficial and constitutes an essential step for organizations to maintain their competitiveness and efficiency in an increasingly digitalized and dynamic environment. The success of this transition depends directly on investments in training and an organizational culture focused on innovation, continuously promoting the integration of people with emerging technologies.