Utilização da inteligência competitiva como abordagem para orientar decisões em inovação e empreendedorismo nas empresas

Abstract

The study of competitive intelligence has gained more and more space in the literature among scholars of technological prospecting due to the growing increase in the search for accurate and highly valuable information that can offer advantages to those who possess it. Based on this, the objective of this article was to understand how the use of competitive intelligence as an approach to guide decisions in innovation and entrepreneurship in companies is established, and for this purpose it used the literature review as a source to obtain the pertinent and necessary information for the study. To analyze the information acquired, a content analysis was used in relation to the subjectivity of the data found in the three databases used, which were Spell, Scielo and Capes, and a time frame of 10 years was established when searching for articles related to the topic. addressed. Thus, when analyzing the data found, the results indicate that competitive intelligence is seen as an approach capable of capturing, producing and analyzing information about the market and competitors, in the current or future moment, in addition to contributing to the development of new products or services