O desafios enfrentados pelos microempreendedores individuais no ramo de variedades na cidade de Oeiras-PI

Abstract

The Individual Microentrepreneur (MEI) is a legal entity with simplified taxation and the right to several benefits. Besides reducing informality, this formalization model has generated significant jobs and income. However, despite the legal and fiscal advantages provided by the regime, many microentrepreneurs still face challenges that affect the growth of their businesses. In this context, the present study aimed to analyze the challenges faced by Individual Microentrepreneurs (MEIs) in the variety store sector in the municipality of Oeiras-PI. To achieve this objective, a quantitative, descriptive, and field research was conducted, using the survey method as a data collection procedure. Data were obtained through the application of a structured questionnaire to five MEIs operating in the studied segment. The results showed that the main challenges faced by the participants are related to the lack of working capital, difficulties in maintaining a satisfactory profit margin, and limitations imposed by the MEI regime regarding business expansion. Conversely, aspects related to knowledge in business management and strategic planning were not perceived by most respondents as significant obstacles to the administration of companies. It is concluded that, although the MEI regime represents an important instrument for encouraging entrepreneurship and the formalization of small businesses, financial difficulties and structural limitations still persist that can restrict the development of ventures, highlighting the need to strengthen management practices and access to support mechanisms for micro-entrepreneurs.