Empreendedorismo feminino no setor de vestuário: desafios e motivações em Regeneração - PI

Abstract

Women's entrepreneurship has shown significant growth in Brazil, especially in sectors such as clothing, where women have been excelling in business management. In this context, the overall objective of this work is to analyze the challenges and motivations faced by women entrepreneurs in the clothing sector in the city of Regeneração, Piauí, considering the economic, social, and cultural aspects that influence their professional trajectories. The methodology used in this work is applied research, with an exploratory and descriptive character, developed from a bibliographic survey and field research, carried out through a semi-structured questionnaire applied to women entrepreneurs in the clothing sector of the municipality. The field research results revealed that the primary motivation for entrepreneurship is the need for personal fulfillment and the pursuit of financial autonomy, while the main challenges identified were a lack of startup capital, competition, delayed customer payments, and balancing personal and professional life. It is concluded that female entrepreneurship plays a significant role in local economic development—contributing to income generation, economic strengthening, and the empowerment of women—although public policies and support initiatives are still needed.