Empreendedorismo feminino: um panorama sobre o brechó como alternativa de renda para mulheres em Teresina - PI

Abstract

Women’s entrepreneurship has been an important tool for financial autonomy and social inclusion, demonstrating its relevance to Brazil’s economy. In the context of fashion, thrift stores are emerging as an accessible business alternative for women, aligned with sustainability, conscious consumption, and the circular economy. This article aims to analyze women’s entrepreneurship in the thrift store sector in Teresina, Piauí. The study investigates how this activity contributes to income generation, the motivations of female entrepreneurs, and the main challenges they face. The methodology consisted of a literature review and the administration of a questionnaire via Google Forms to thrift store owners in the city of Teresina, Piauí. The theoretical framework addresses the landscape of entrepreneurship (with a focus on women), as well as the concepts of thrift stores, conscious consumption, and the circular economy. The data collected showed that thrift stores constitute an important source of income and contribute to the participants’ financial autonomy. The main motivations identified were supplementing income, the pursuit of financial independence, an interest in sustainable fashion, and personal fulfillment. Among the challenges highlighted were business management, attracting customers, balancing the business with other tasks, and promotion on social media. The research showed that, beyond the economic aspects, entrepreneurship in the thrift store sector also contributes to professional development