EasyCart: Catálogo Digital

Abstract

This business plan presents EasyCart, a digital catalog solution designed to solve the problems of disorganization in the online sales process of small merchants with low digital literacy. The central challenge is the difficulty these entrepreneurs have in managing their products and communicating professionally with their customers, using various platforms, such as social networks and messaging apps, which are not optimized for cataloging. The project methodology was based on the development of a Minimum Viable Product (MVP), with essential features such as simplified login, intuitive catalog creation, product registration, and generation of shareable links. The value proposition was validated through a survey of 53 potential users, which confirmed the main difficulties in the market, such as the lack of clear product information and disorganization in catalogs. The Freemium business model was chosen to facilitate user entry, with future monetization through paid plans for multiple catalogs and ads. EasyCart positions itself as a complementary tool that improves existing sales channels, strengthens the local economy, and promotes digital inclusion for small businesses. The expected impact is the professionalization of these entrepreneurs, increasing their competitiveness in the digital environment.