Endomarketing: a percepção dos colaboradores em uma empresa de material de construção localizada em Oeiras-PI

Abstract

The work presented discusses the importance of endomarketing in organizations with the general objective of analyzing the way in which endomarketing actions are seen by Engipec Comércio employees, and specifically, it seeks to (i) analyze the importance of endomarketing for business ; (ii) evaluate the way that internal marketing reaches the classification of employees; and (iii) relate the relationship between organizational climate and internal marketing. The problem brought the following question: how are internal marketing and the organizational climate observed by employees of Engipec Comércio, a construction material store in Oeiras-PI? It was answered through a council in a construction material company. The work is justified, as it contributes to the progress and success of organizations using internal marketing techniques that will be developed throughout the present study, in addition to seeking to promote a competitive work environment, quality of service, satisfaction of individuals at work and customer loyalty. external. The study was considered a case study, with answers to the objectives classified as descriptive.