Responsabilidade social empresarial: uma pesquisa sobre a empresa PanoSocial

Abstract

The purpose of this article is to identify and analyze the importance of social responsibility within the fashion market segment, since several organizations seek to remain in the current market by demonstrating Social Responsibility, the object of this study. Panosocial, a company defined as the focus of the research, only works with products developed with sustainable fabrics - organic cotton, recycled cotton, recycled PET - and its priority is to hire labor from ex-inmates on its production line. Thus, this work aims to verify how the company practices Social Responsibility. For that, we sought concepts of Corporate Social Responsibility, especially when they are focused on fashion. Thus, the methodology applied in this article is bibliographic and exploratory research, through the review of books and publications that discuss the subject addressed