Marketing digital como impulsionador de vendas em Amarante - PI

Abstract

Digital marketing emerges as a strategic factor to help companies improve their image and boost sales. This work has as main objective to analyze digital marketing as a sales driver in Amarante-PI. This is a descriptive field research, where data collection will be done through an interview with a questionnaire of 10 closed and open questions on the topic addressed. Therefore, it was observed that half of the researchers were male and the other half female, having creativity as a strategy together with social networks are an excellent strategy to attract customers. In relation to marketing difficulties, it is observed that the majority of employees reported as unnecessary posts, lack of content publication to attract customers and lack of qualified people to work in digital marketing. According to the collaborators, half answered that 50% use instagram as a means of dissemination and 50% use whatsApp. Therefore, it should be noted that digital marketing is a way to use the internet and digital media to promote a closer relationship between the company's products and services and the wishes and needs of customers through the enormous communication potential that such media provide