A formação do preço de venda dos microempreendedores individuais de Jardim do Mulato - PI

Abstract

Entrepreneurship is a way found by millions of Brazilians to overcome unemployment and the economic crisis that haunts the country. Currently, Brazil has 21,020,285 active companies. Differences are necessary for the survival of these companies in the midst of so much competition. Choosing a correct pricing method is na obstacle for them to remain firm. In this context, the importance of adequate price formation for companies to remain in the consumer market becomes clear, as it is essential for any company, whatever its size, and leads to survival, profitability and positioning in the market in which it is located. It’s inserted. Thus aiming at the guiding question of this study: how is the formation of the sales price of MEIs in Jardim do Mulato Piauí ? This study aims to identify the use of sales price formation methods by MEIs in Jardim do Mulato -PI. Seeking to meet this objective, descriptive and explanatory research will be carried out, with a qualitative and quantitative approach. The results of the case study point to pricing as a complex topic. Among the pricing methods, those carried out based on product costs and in relation to competition stand out. As recommendations for future studies, it is suggested: Analyze between similar or equal segments in a comparative way.