Responsabilidade social: conceito e prática nos hortifrútis de Oeiras-PI

Abstract

This study focused on investigating the understanding of Social Responsibility and its exercise in the fruit and vegetable markets of Oeiras-PI, since, in general, it can contribute to the construction of an organizational culture oriented toward the sustainable development of the business. The general focus of the research is to investigate the knowledge and practice of fruit and vegetable businesses regarding the principles of Social Responsibility in the city of Oeiras-PI. As specific objectives, it aimed to investigate the level of knowledge of owners and employees about Social Responsibility, identify the discrepancies between the concept and practice of Social Responsibility, and explain the possible challenges for building and maintaining sustainable performance based on Social Responsibility. For this purpose, a theoretical framework was built addressing the origin and development of the concept of Social Responsibility, its dimensions, and how it is observed in Brazil. The research is a case study, and the sample included the owners and employees of fruit and vegetable markets in the city of Oeiras-PI. A structured questionnaire was used as the data collection instrument, followed by a discursive analysis of the data obtained. The findings of this study indicate that the owners and employees of these businesses are aware of and apply Social Responsibility in their daily operations, although there are improvements to be made. The results of the research may contribute to the development of the concept of Social Responsibility, as well as support future research on the subject, disseminating knowledge of the theme and encouraging its applicability.