Empreendedorismo e redes sociais: uma análise sobre a comercialização por meio das mídias sociais

Abstract

The following investigation was developed on the topic of social media and entrepreneurship, seeking to verify how social media can boost the sales of micro and small enterprises, with the general objective of analyzing the benefits of serving and publicizing products and/or services in social networks to promote small and micro enterprises. This is a qualitative research with a descriptive nature where the collection was carried out on the websites: Scientific Electronic Library Online, Brazilian Digital Library of Theses and Dissertations, CAPES journals and Google Scholar. Time filters were used considering the last 5 years (2020 to 2024) and 12 descriptors: entrepreneurship and innovation; social media; entrepreneurship and innovation in social networks; entrepreneurship and innovation in the digital environment; entrepreneurship on social networks; venture into social networks; undertake on social networks; digital marketing; business and social networking; market and social networks; sales and social networks and selling products through social networks. 1,532 works were found, of which approximately 500 remained and after reading the abstracts and keywords, 12 works were left making up this study. The results obtained indicate that in order to have growth in sales through social media, it is necessary to act with professionalism, always seek to train yourself, in addition to carefully observing the needs of your audience to act on them, paying attention to the guidelines of the publishing platforms. We concluded that entrepreneurs saw social media as an opportunity to expand their ventures or even start a new one, being promising by the large audience on social media.