A influência das mídias sociais no processo de decisão de compras no setor de moda feminina

Abstract

The present study aims to analyze how women's fashion consumers are influenced by social media in the purchasing decision process. In this sense, we point out as a research problem: How do social media influence the purchasing decision of the Piripiri consumer? However, the research sought to investigate the impact of digital media on the female public, to achieve these objectives, a quantitative descriptive research was developed through the application of a Liket scale questionnaire distributed agreement and disagreement with numerical data collection using a questionnaire to analyze statistics application female consumers aiming to better understand the profile of both parties involved in the purchasing decision process the results indicate consumers spend more than four hours connected this demonstrates how much technological tools help with purchasing power , this objective was achieved, since consumers use social media a lot to make their purchases online and the market is increasingly evolving towards this trend