A influência da comunicação na gestão de sucesso: um estudo de caso na concessionária Cajueiro Motos em suas filiais de Teresina-PI, Água Branca-PI e Floriano-PI

Abstract

In a fast-paced business context, effective communication emerges as a crucial factor for the success of an organization consistent with organizational communication to align management objectives with the expectations of organizational members. This study focused on the influence of communication on management success by examining the branches of the Cajueiro motos dealerships in Teresina-PI, Água Branca-PI and Floriano-PI. The main objective was to analyze how communication practices affect management processes in these stores, identifying enablers and obstacles to success. The lack of specific studies in this scenario, especially in geographically distributed branches, supported the relevance of the research. The methodology adopted was qualitative and quantitative, using multiple case studies in the selected sectors. The study explored key concepts of business communication and strategic management through interviews, questionnaires, document analysis and direct observation through an action research approach. The results highlight the importance of communication for the success of Cajueiro Motos' management, highlighting the unique differentials and challenges of the branches. This holistic approach contributes to improving communication strategies and management practices. In summary, this study provides a deeper understanding of the intersection between communication and management in the field of car dealerships. In addition, guidelines for effective communication practices in management that contribute to the creation of an environment conducive to organizational success are presented, which is particularly relevant given the lack of specific research in this context.