O empreendedorismo digital no Brasil no período de 2017 a 2023

Abstract

Digital entrepreneurship in Brazil between 2017 and 2023 has been driven by the growth of the internet and digital technologies. Entrepreneurs have taken advantage of the reduced operational costs compared to traditional physical businesses, facilitating market entry. However, they face challenges such as unequal access to the internet between urban and rural areas, excessive bureaucracy, and fierce competition. Despite these obstacles, digital entrepreneurship offers advantages such as flexible working hours, global reach for products and services, and opportunities for innovation. The research highlighted the importance of digital preparedness for entrepreneurs and the need for public policies that support digital inclusion and simplify regulatory processes to promote a more favorable environment for the growth of micro and small digital enterprises in Brazil.