Endomarketing como fator de sucesso organizacional de pequenas e grandes empresas: uma revisão literária

Abstract

This study aims to bring to light, the importance of endomarketing practices at the corporate level. Since its primacy is to contribute to the strengthening of the organization, promoting the internalization of the institutional policy in turn in the valuation of human capital. It aims to elucidate some of these best practices, so that they can be adopted by Managers and Collaborators, aiming also to raise awareness of the value of their contribution, to a fine cadence of organizational processes. The methodology used was the bibliographical research, through an investigation whose answer is contained in graphic material (books, articles, magazines) and digital (websites and virtual libraries) pertinent to the theme, in order to highlight the solid contribution of endomarketing to the Success of companies regardless of their size. The results were positive, alluding to the positive factor of the practice in organizations, being determinant as a success factor.